How to Run a Political Campaign
Few things in life compare with the excitement of seeing your candidate delivering a victory speech! Hearing those Election Day cheers, however, means proper preparation and execution of the political campaign in the proceeding many months. Here are some helpful tips on how to run a political campaign.
Message: This is a statement about who the candidate is and what the candidate stands for which will become the central focus of the political campaign.
Money: Running a successful political campaign will take money to pay for the campaign promotion, advertising, media, supplies, and campaign events. Fundraising for the campaign is an important part of generating campaign funds. The campaign donations can come from the candidate meeting with donors, having campaign fundraising events, sending direct mail pleas to potential campaign donors, and courting interest groups.
Machine: The "machine" is really the human force behind the candidate. This is usually led by a campaign manager and a political campaign staff as necessary, based on the size of the campaign. The campaign manager runs the campaign. While the candidate is busy with public appearances and fundraising, the campaign manager assures that campaign opportunities are seized upon, and problems dealt with promptly. Most of the human resources in a political campaign are volunteers. These are the people who believe in the candidate and/or the political cause, and are willing to spend their time and energy working on the political campaign, going door-to-door or making phone calls for example.
Campaign Plan: The campaigns goal, message, target audience, and resources are considered to determine the strategy for communication called the campaign plan. Campaign advertising and promotion are comprehensively considered and include a multitude of campaign products and supplies which promote the candidate and the message and help make them Visible. Additionally, media resources and direct mail campaigns will be valuable methods to expose the candidate and the campaign message to a wide audience.