At the heart of every great brand is a Strategic Business Plan that provides focus and direction to the organization. At Visibles Marketing our planning facilitators will guide your team through a structured planning process that will deliver a functional business plan to guide your organization and brand. 


Visibles Marketing associates bring a wealth of strategic knowledge and real-world experience to your strategic planning process. Contact us for your Free Strategic Review.
Our planning methodology transforms strategic planning into a high value process and delivers the following: Situation Analysis, Mission & Objectives, Strategic Marketing Plan, Organizational Structure, Strategic ControlResource Requirements

Situation Analysis: 

  • The Situation Analysis will analyze your organization's internal and external environment to understand your organization's capabilities, customers, and business environment.
  • The situation analysis is a structured planning method used to evaluate the StrengthsWeaknesses, Opportunities and Threats or SWOT of your organization

Mission & Objectives: 

  • A mission is a statement of the purpose of your organization, its reason for existing. 
  • The mission statement guides the actions of your organization and defines its overall goals and objectives.


Marketing Strategy: 

  • marketing strategy is a process or model to effectively allocate and coordinate marketing resources and activities to accomplish your organization's objectives.
  • The scope of your marketing strategy involves specifying the target-market segment(s) to be pursued and the product line to be offered that will achieve a sustainable competitive advantage. 
  • Contact us today for your Free Strategic Review.

Organizational Structure: 

  • Your organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational objectives.
  • The structure of an organization will determine the modes in which it operates and performs.  
  • It determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organization’s actions.

Strategic Control: 

  • Strategic control is the process of monitoring as to whether to various strategies adopted by your organization are helping its internal environment to be matched with the external environment.
  • Strategic control involves tracking a strategy as it's being implemented.
  • It's also concerned with detecting problems or changes in the strategy and making necessary adjustments.

Resource Requirements: 

  • This is the process of managing your organization's financial resources so as to achieve your business objectives and maximize its value.
  • At the most fundamental level, financial management is concerned with managing your organization's assets, liabilities, revenues, profitability and cash flow.


  • Branding is the sub-total of all the "experiences” your customers have with your business. 
  • Successful branding requires delivering consistently positive experiences for your customers. 
  • By defining your brand you create the foundation for all other components to build on. 
  • Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies. 
  • Marketing is what you do, branding is what you are!

FREENo Obligation Strategic Review & Quote

Call us @ (248) 477-7530

Talk to one of our Planning experts

Strategic Planning quotes & recommendations