A mission is a statement of the purpose of your organization, its reason for existing. The mission statement guides the actions of your organization and defines its overall goals and objectives.


Your Mission statement provides "the framework or context within which the company's strategies are formulated.

It reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community.

Mission Statement Components:


  • Who is your target client or customer
  • What product or service do you provide to that client
  • What makes your product or service unique, so that the client would choose you
Your Mission & Objectives Statement is the key to providing your organization with the focus and direction needed to succeed.

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